Kit vs MailerLite
Both are in Newsletter platforms. Here is how their plans, prices and features compare, taken from each vendor's own site.
Who should pick which
Both serve creators and small businesses. Kit's free plan covers a much larger list and it is built for selling to an audience. MailerLite includes websites and landing pages with the email plan.
Pick Kit if…
- You have a larger list and want a free plan with room to grow
- You are a creator selling digital products and subscriptions, and want free migrations
- You want tagging, segmentation and visual automations (Creator and up)
Pick MailerLite if…
- You want websites and landing pages as part of your email plan
- You want every paid plan to include the full feature set
- You want a 10% yearly discount and an AI writing assistant (Comfort and up)
Check before you decide: Prices for both rise with list size, so check each at your own subscriber count.
Written 13 October 2026 from the plan and feature details in the table below, as published by each vendor.
The main differences
- MailerLite's cheapest paid plan is $10.80/mo, against $33/mo for Kit.
| Kit | MailerLite | |
|---|---|---|
| Starting price | Free plan · from $33/mo | Free plan · from $10.80/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Plans | Free ($0); Creator ($33/mo annual, $390/yr); Pro ($66/mo annual, $790/yr) | Free ($0); Comfort ($12/mo, $10.80/mo annual, $129.60/yr); Power ($25/mo, $22.50/mo annual, $270/yr); Enterprise (Custom pricing) |
| Fees and pricing notes | None stated | None stated |
| Best for | Creators | Creators, Small business |
| Key features | Unlimited landing pages, forms and email broadcasts; Audience tagging and segmentation; Sell digital products and subscriptions; Visual automations and email sequences (Creator and up) | Email campaigns and automations; Drag and drop editor; Websites and landing pages; Signup forms |
| Checked on | 2026-10-02 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Kit
- Free for up to 10,000 subscribers
- 14-day free trial with no card
- Free migrations
- Unlimited users on Pro
Trade-offs
- Visual automations need Creator ($33 a month billed yearly)
- Prices are for 1,000 subscribers and rise with list size
- Kit branding stays until Creator
MailerLite
- Free plan with 2,500 emails a month
- 14-day trial of paid features with no card
- Every paid plan includes the full feature set
- Websites and landing pages included
Trade-offs
- The free plan is limited to 250 subscribers and community support
- Price rises with list size
- Unlimited automations and landing pages need Power