Keyword Insights vs Surfer SEO
Both are in SEO tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Surfer SEO's cheapest paid plan is $49/mo, against $58/mo for Keyword Insights.
- Fees: Keyword Insights Custom; Surfer SEO Custom pricing.
| Keyword Insights | Surfer SEO | |
|---|---|---|
| Starting price | from $58/mo | from $49/mo |
| Free plan | No | Not stated by the vendor |
| Free trial | Yes | Not stated by the vendor |
| Plans | Basic ($58/mo); Professional ($99/mo); Enterprise () | Discovery ($49/mo annual); AI Search Analytics ($82/mo annual); Standard ($99/mo annual); Pro ($182/mo annual); Peace of Mind ($299/mo annual); Enterprise () |
| Fees | Custom | Custom pricing |
| Best for | Not stated | Not stated |
| Key features | Keyword clustering at 1 credit per keyword; Content briefs at 100 credits each; Writing Assistant at 200 credits per article; AI Writing Agent at 1,200 credits per article | Create or optimize content documents; 1-click content optimization; AI visibility tracking across ChatGPT, Gemini and AI Overviews; Content ideas and coverage gaps (Pro and up) |
| Checked on | 2026-10-04 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Keyword Insights
- $1 trial of all features for 7 days
- Pay-as-you-go available
- Annual billing saves 20%
Trade-offs
- Basic has 1 user seat and 10,000 credits
- A single AI-written article uses 1,200 credits
- Enterprise is custom
Surfer SEO
- Offers a free start on every plan (terms not stated on the page)
- Content optimization built in
- Includes AI search visibility tracking
Trade-offs
- Entry plan is $49 a month billed yearly and covers 120 documents
- API access needs the $299 Peace of Mind plan
- Monthly-billing prices were not shown on the page