Keyword Insights vs SpyFu
Both are in SEO tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- SpyFu's cheapest paid plan is $39/mo, against $58/mo for Keyword Insights.
- Fees: Keyword Insights Custom; SpyFu $59 for the first month; $30 per additional user.
| Keyword Insights | SpyFu | |
|---|---|---|
| Starting price | from $58/mo | from $39/mo |
| Free plan | No | No |
| Free trial | Yes | Not stated by the vendor |
| Plans | Basic ($58/mo); Professional ($99/mo); Enterprise () | Basic ($39/mo); Pro + AI ($119/mo); Team / Agency ($249/mo) |
| Fees | Custom | $59 for the first month; $30 per additional user |
| Best for | Not stated | Not stated |
| Key features | Keyword clustering at 1 credit per keyword; Content briefs at 100 credits each; Writing Assistant at 200 credits per article; AI Writing Agent at 1,200 credits per article | Competitor keyword and ad research with 10+ years of historical data; Site audit with AI fixes; Weekly tracked keyword rankings; Automated and white-labeled reporting |
| Checked on | 2026-10-04 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Keyword Insights
- $1 trial of all features for 7 days
- Pay-as-you-go available
- Annual billing saves 20%
Trade-offs
- Basic has 1 user seat and 10,000 credits
- A single AI-written article uses 1,200 credits
- Enterprise is custom
SpyFu
- Unlimited search results and data exports on Pro + AI and Team
- Annual billing gives 3 months free (25% savings)
- 10+ years of historical data on every plan
Trade-offs
- Basic limits search results and exports to 10k rows and 1 user
- Pro + AI is $59 for the first month, then $119 a month
- Extra users are $30 each on Pro + AI