Keyword Insights vs SE Ranking
Both are in SEO tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Keyword Insights's cheapest paid plan is $58/mo, against $103.20/mo for SE Ranking.
- Fees: Keyword Insights Custom; SE Ranking Custom limits and pricing.
| Keyword Insights | SE Ranking | |
|---|---|---|
| Starting price | from $58/mo | from $103.20/mo |
| Free plan | No | Not stated by the vendor |
| Free trial | Yes | Yes |
| Plans | Basic ($58/mo); Professional ($99/mo); Enterprise () | Core ($129/mo, $103.20/mo annual); Growth ($279/mo, $223.20/mo annual); Enterprise () |
| Fees | Custom | Custom limits and pricing |
| Best for | Not stated | Agencies |
| Key features | Keyword clustering at 1 credit per keyword; Content briefs at 100 credits each; Writing Assistant at 200 credits per article; AI Writing Agent at 1,200 credits per article | Rank tracking across major search engines; Keyword, competitor and backlink research; Website and on-page audit; AI prompt tracking and AI search research |
| Checked on | 2026-10-04 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Keyword Insights
- $1 trial of all features for 7 days
- Pay-as-you-go available
- Annual billing saves 20%
Trade-offs
- Basic has 1 user seat and 10,000 credits
- A single AI-written article uses 1,200 credits
- Enterprise is custom
SE Ranking
- 14-day free trial with no card
- Yearly billing saves 20%
- API credits and MCP access included from Core
- Free migration with an annual subscription
Trade-offs
- Core starts at $103.20 a month billed yearly ($129 monthly)
- AI Search, the API and the Agency Pack are paid add-ons
- Core includes only 1 manager seat