Keyword Insights vs Moz Pro
Both are in SEO tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Keyword Insights's cheapest paid plan is $58/mo, against $79/mo for Moz Pro.
- Fees: Keyword Insights Custom; Moz Pro states none.
| Keyword Insights | Moz Pro | |
|---|---|---|
| Starting price | from $58/mo | from $79/mo |
| Free plan | No | Not stated by the vendor |
| Free trial | Yes | Yes |
| Plans | Basic ($58/mo); Professional ($99/mo); Enterprise () | Standard ($99/mo, $79/mo annual); Medium ($179/mo, $143/mo annual); Large ($299/mo, $239/mo annual) |
| Fees | Custom | Not stated |
| Best for | Not stated | Not stated |
| Key features | Keyword clustering at 1 credit per keyword; Content briefs at 100 credits each; Writing Assistant at 200 credits per article; AI Writing Agent at 1,200 credits per article | Keyword Explorer and Domain Overview; Rank tracking and site crawls; AI Visibility dashboards and prompt tracking; AI content briefs |
| Checked on | 2026-10-04 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Keyword Insights
- $1 trial of all features for 7 days
- Pay-as-you-go available
- Annual billing saves 20%
Trade-offs
- Basic has 1 user seat and 10,000 credits
- A single AI-written article uses 1,200 credits
- Enterprise is custom
Moz Pro
- Free trial available
- Yearly billing saves 20%
- An entry plan at $49 a month for a single website
Trade-offs
- Standard allows only 3 tracked sites and 300 keywords
- Extra AI prompts cost $50 per 100 and extra dashboards $20 each
- Each plan includes few users, from 1 to 3