Kartra vs Moosend
Both are in Marketing automation. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Moosend's cheapest paid plan is $7/mo, against $52/mo for Kartra.
- Fees: Kartra states none; Moosend For 500 contacts; price rises with contacts, Build a plan from add-ons, Custom pricing.
| Kartra | Moosend | |
|---|---|---|
| Starting price | from $52/mo | from $7/mo |
| Free plan | Not stated by the vendor | No |
| Free trial | Yes | Yes |
| Plans | Essentials ($59/mo, $52/mo annual); Starter ($119/mo, $99/mo annual); Growth ($229/mo, $189/mo annual); Professional ($549/mo, $429/mo annual) | Pro ($9/mo, $7/mo annual); Moosend+ (); Enterprise () |
| Fees | Not stated | For 500 contacts; price rises with contacts; Build a plan from add-ons; Custom pricing |
| Best for | Not stated | Not stated |
| Key features | Drag-and-drop page builder and unlimited forms; Funnel mapper and 100 pre-built campaigns; Email and SMS (unlimited on Starter and up); Memberships, courses and video hosting | Unlimited email campaigns and sends; Marketing automation workflows; Landing pages and subscription forms; SMTP server and transactional emails |
| Checked on | 2026-10-05 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Kartra
- 14-day free trial
- Page builder, email and courses in one tool
- Annual billing saves about 12% to 22%
Trade-offs
- No free plan
- Essentials is limited to 500 contacts and 5 pages
- Professional is $429 a month billed annually
Moosend
- 30-day free trial with no credit card
- Unlimited email sends on paid plans
- Annual billing saves 20%
Trade-offs
- Price depends on contact count, so the figures here are for 500 contacts
- The free trial publishes only 1 workflow, 1 form and 1 landing page
- Transactional emails are an add-on on Moosend+