Kartra vs Keap
Both are in Marketing automation. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Kartra's cheapest paid plan is $52/mo, against $299/mo for Keap.
| Kartra | Keap | |
|---|---|---|
| Starting price | from $52/mo | from $299/mo |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Yes | Not stated by the vendor |
| Plans | Essentials ($59/mo, $52/mo annual); Starter ($119/mo, $99/mo annual); Growth ($229/mo, $189/mo annual); Professional ($549/mo, $429/mo annual) | Keap platform ($299/mo) |
| Fees | Not stated | Not stated |
| Best for | Not stated | Small business |
| Key features | Drag-and-drop page builder and unlimited forms; Funnel mapper and 100 pre-built campaigns; Email and SMS (unlimited on Starter and up); Memberships, courses and video hosting | CRM with contact management, tags and lead scoring; Landing pages and multi-page sales funnels; Forms that trigger automation; Email broadcasts, 1:1 email and newsletters |
| Checked on | 2026-10-05 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Kartra
- 14-day free trial
- Page builder, email and courses in one tool
- Annual billing saves about 12% to 22%
Trade-offs
- No free plan
- Essentials is limited to 500 contacts and 5 pages
- Professional is $429 a month billed annually
Keap
- One all-inclusive price, not feature-based plans
- Strategy, data import and migration help are part of the offer
- CRM, email, text and funnels in one tool
Trade-offs
- Starts at $299 a month, billed monthly
- Implementation services are required; Keap lists separate packages for them, with costs not captured here
- Price varies with users and contacts; promotions need a conversation