Instapage vs Swipe Pages
Both are in Landing page builders. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Swipe Pages's cheapest paid plan is $29/mo, against $79/mo for Instapage.
- Fees: Instapage Custom pricing; Swipe Pages Billed annually; saves $120 a year, Billed annually; saves $240 a year, Billed annually; saves $600 a year.
| Instapage | Swipe Pages | |
|---|---|---|
| Starting price | from $79/mo | from $29/mo |
| Free plan | Not stated by the vendor | No |
| Free trial | Yes | Yes |
| Plans | Create ($79/mo); Optimize ($159/mo); Convert () | Startup ($29/mo annual); Marketer ($69/mo annual); Agency ($149/mo annual) |
| Fees | Custom pricing | Billed annually; saves $120 a year; Billed annually; saves $240 a year; Billed annually; saves $600 a year |
| Best for | Not stated | Not stated |
| Key features | Landing page and website builder; 200+ templates; Forms and popups; Real-time collaboration | Unlimited landing pages, funnels and conversions; Conversion-optimized templates and Smart Pages; Server-side A/B testing and dynamic text replacement (Marketer and up); AI credits for page building |
| Checked on | 2026-09-30 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Instapage
- Unlimited pages and conversions on every plan
- 14-day free trial of Create and Optimize
- 120+ integrations
Trade-offs
- A credit card is needed to start the trial
- Starts at $79/mo, above most builders
- Heatmaps and personalization need the custom-priced Convert plan
Swipe Pages
- 14-day full-featured trial with no credit card
- Unlimited pages and funnels on every plan
- Annual billing saves up to 25%
Trade-offs
- Startup covers 1 custom domain and 20,000 visits
- Server-side A/B testing needs Marketer at $69
- Version history and global blocks are on Agency only