Instapage vs LanderLab
Both are in Landing page builders. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- LanderLab's cheapest paid plan is $69/mo, against $79/mo for Instapage.
- Fees: Instapage Custom pricing; LanderLab states none.
| Instapage | LanderLab | |
|---|---|---|
| Starting price | from $79/mo | Free plan · from $69/mo |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Create ($79/mo); Optimize ($159/mo); Convert () | Free ($0); Launch ($129/mo, $69/mo annual); Grow ($219/mo, $119/mo annual); Scale ($429/mo, $239/mo annual); Enterprise ($1199/mo, $639/mo annual) |
| Fees | Custom pricing | Not stated |
| Best for | Not stated | Not stated |
| Key features | Landing page and website builder; 200+ templates; Forms and popups; Real-time collaboration | Landing pages and unlimited quiz funnels; AI landing page and image generation; A/B testing on paid plans; API and MCP access |
| Checked on | 2026-09-30 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Instapage
- Unlimited pages and conversions on every plan
- 14-day free trial of Create and Optimize
- 120+ integrations
Trade-offs
- A credit card is needed to start the trial
- Starts at $79/mo, above most builders
- Heatmaps and personalization need the custom-priced Convert plan
LanderLab
- Free forever plan with 5 published landers, no credit card
- Unlimited quiz funnels and leads on paid plans
- Yearly billing saves 20% or more
Trade-offs
- Free is limited to 2,500 visits a month and 1 custom domain
- Launch allows 1 user; teams need Grow or higher
- Monthly prices are much higher than yearly (Launch $129 vs $69)