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Hotjar vs Zipy

Both are in Heatmaps and recording. Here is how their plans, prices and features compare, taken from each vendor's own site.

The main differences

  • Zipy's cheapest paid plan is $25/mo, against $39/mo for Hotjar.
  • Fees: Hotjar Let's talk; Zipy states none.
 HotjarZipy
Starting priceFree plan · from $39/moFree plan · from $25/mo
Free planYesYes
Free trialNot stated by the vendorNot stated by the vendor
PlansFree ($0); Growth ($49/mo, $39/mo annual); Pro (); Enterprise ()Free ($0); Growth ($30/mo, $25/mo annual)
FeesLet's talkNot stated
Best forSmall businessNot stated
Key featuresHeatmaps; Session replays; Surveys and feedback widgets; Integrations with analytics and A/B testing toolsSession replay with console and network logs; Error and API performance monitoring; Heatmaps (Growth and up); Mobile replays
Checked on2026-10-022026-10-04

Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.

Hotjar

  • A free plan
  • Heatmaps, replays and surveys included on every plan
  • Yearly billing is $39 a month against $49 monthly

Trade-offs

  • Pricing now sits on Contentsquare's site, so plans and names can differ from older Hotjar guides
  • Free keeps analytics data for only 1 month
  • Pro and Enterprise are by quote

Visit HotjarFull listing

Zipy

  • Free plan with 1,000 sessions a month
  • Growth covers 7.5k to 500k sessions a month
  • Replay and error tracking in the same tool

Trade-offs

  • Free data retention is only 15 days
  • Heatmaps are on Growth, not Free
  • Built more for developers than for marketers

Visit ZipyFull listing