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Hootsuite vs Penguin ePulse

Both are in Social media management. Here is how their plans, prices and features compare, taken from each vendor's own site.

 HootsuitePenguin ePulse
Starting pricefrom $99/moNot verified yet
Free planNot stated by the vendorNot stated by the vendor
Free trialYesNot stated by the vendor
PlansStandard ($99/mo annual); Professional ($199/mo annual); Advanced ($399/mo annual); Enterprise (Contact for pricing)Demo only (No public pricing; book a demo)
Fees and pricing notesNone statedNo public pricing; book a demo
Best forNot statedAgencies
Key featuresSchedule unlimited social posts; AI-generated posts and images; Unified inbox; Brand and competitor monitoringContent planning with drafts, media and a calendar; Social inbox for conversations on connected accounts, including reputation management; Analytics and reporting by account and period; Market listening with source-linked findings: you set the question, sources and dates first
Checked on2026-10-012026-10-11

Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.

Hootsuite

  • 14-day free trial with no card
  • Unlimited accounts from Professional
  • One inbox for messages across networks

Trade-offs

  • Starts at $99 per user a month billed yearly, well above most schedulers
  • Standard is limited to 10 social accounts
  • Priced per user, so teams pay for every seat

Visit HootsuiteFull listing

Penguin ePulse

  • Interactive example workspace with illustrative data
  • 24 industry workflows and guides on the public site
  • Planning, conversations, analytics and research in one workspace

Trade-offs

  • No plans or prices are published, only a demo request
  • The page does not list which social networks are supported
  • No free trial is mentioned

Visit Penguin ePulseFull listing