Hootsuite vs Metricool

Both are in Social media management. Here is how their plans, prices and features compare, taken from each vendor's own site.

The main differences

Metricool's cheapest paid plan is $20/mo, against $99/mo for Hootsuite.
Fees: Hootsuite Contact for pricing; Metricool From, for 5 brands; 10 brands is $45 monthly / $36 annual, From, for 15 brands; 25 brands $85 and 50 brands $159 on annual billing, Contact us.

	Hootsuite	Metricool
Starting price	from $99/mo	Free plan · from $20/mo
Free plan	Not stated by the vendor	Yes
Free trial	Yes	Not stated by the vendor
Plans	Standard ($99/mo annual); Professional ($199/mo annual); Advanced ($399/mo annual); Enterprise ()	Free ($0); Starter ($25/mo, $20/mo annual); Advanced ($67/mo, $53/mo annual); Custom ()
Fees	Contact for pricing	From, for 5 brands; 10 brands is $45 monthly / $36 annual; From, for 15 brands; 25 brands $85 and 50 brands $159 on annual billing; Contact us
Best for	Not stated	Not stated
Key features	Schedule unlimited social posts; AI-generated posts and images; Unified inbox; Brand and competitor monitoring	Scheduling and unlimited publishing (Starter and up); Analytics with unlimited history; Competitor analysis, up to 100 profiles on Starter; Multiple link-in-bio pages
Checked on	2026-10-01	2026-10-03

Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.

Trade-offs

Trade-offs