hoo.be vs Milkshake
Both are in Link in bio. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Milkshake's cheapest paid plan is $2.99/mo, against $9.99/mo for hoo.be.
| hoo.be | Milkshake | |
|---|---|---|
| Starting price | Free plan · from $9.99/mo | Free plan · from $2.99/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Pro ($9.99/mo); Premium ($29.99/mo) | Free ($0); Lite ($2.99/mo); Pro ($6.99/mo, $5/mo annual, $59.99/yr); Pro+ ($10/mo, $8.33/mo annual, $99.99/yr) |
| Fees | Not stated | Not stated |
| Best for | Creators | Creators, Small business |
| Key features | Drag-and-drop page builder; Product, carousel and social or video embed blocks; Analytics on views, clicks, sources, devices and location; Shortened links with custom slugs | Site builder with unlimited links and Cards; Professional templates with color and font customization; Insights analytics; Contact form Card and mailing list (Pro) |
| Checked on | 2026-10-04 | 2026-10-04 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
hoo.be
- Free plan with unlimited links
- Platform fee falls from 9% to 0% on Premium
- Yearly plans give six months free
Trade-offs
- The free plan limits you to 2 draft pages and shows hoo.be branding
- Custom domains are Premium only
- 1 profile on Free and Pro
Milkshake
- Free plan with free hosting
- Paid plans start at $2.99 a month
- Selling fee drops to 7% on Pro+
Trade-offs
- Free keeps only 30 days of analytics
- A custom domain needs Pro+
- Selling fees are 12% on the lower plans