HockeyStack vs Northbeam
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: HockeyStack Book a demo for pricing; Northbeam Custom; contact for a quote, $1,500 (period not stated on the page); contact for a quote, Per month; contact for a quote.
| HockeyStack | Northbeam | |
|---|---|---|
| Starting price | Not verified yet | from $3500/mo |
| Free plan | Not stated by the vendor | No |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Custom () | Growth (); Starter (); Professional ($3500/mo) |
| Fees | Book a demo for pricing | Custom; contact for a quote; $1,500 (period not stated on the page); contact for a quote; Per month; contact for a quote |
| Best for | Not stated | Ecommerce |
| Key features | Marketing, sales and revenue insights in one platform; Real-time ROI tracking and performance reporting; Integrations with GTM tools and CRM; Marketing intelligence and account intelligence | First-party multi-touch attribution across ad channels; Customizable omnichannel dashboards; Northbeam Apex custom attribution; View-through conversion attribution (C+DV) |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
HockeyStack
- Hands-on support from a success team on every plan
- Built for go-to-market teams tying touchpoints to pipeline and revenue
- Custom setups for complex data environments
Trade-offs
- No prices are published; pricing is by demo
- Aimed at B2B go-to-market teams rather than small sites
- No free plan or trial is listed
Northbeam
- Independent, first-party attribution across all ad channels
- Ad credits from partner ad platforms are listed on each plan
- Integration with any ecommerce platform on Professional
Trade-offs
- Pricing is a quote based on your annual marketing spend
- Professional is $3,500 a month
- Incrementality is an optional extra