HighLevel vs Sendlane
Both are in Marketing automation. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- HighLevel's cheapest paid plan is $80.83/mo, against $100/mo for Sendlane.
- Fees: HighLevel states none; Sendlane Unlimited profiles; $2.00 CPM overage, Annual contracts only.
| HighLevel | Sendlane | |
|---|---|---|
| Starting price | from $80.83/mo | from $100/mo |
| Free plan | Not stated by the vendor | No |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($97/mo, $80.83/mo annual, $970/yr); Unlimited ($297/mo, $247.50/mo annual, $2970/yr); Agency Pro ($497/mo, $414.17/mo annual, $4970/yr) | 50,000 emails a month ($100/mo); Enterprise support tiers () |
| Fees | Not stated | Unlimited profiles; $2.00 CPM overage; Annual contracts only |
| Best for | Agencies | Not stated |
| Key features | Unlimited contacts and users on every plan; Sub-accounts for clients (3 on Starter, unlimited above); Rebill phone and email with no markup (Unlimited); SaaS mode and automated sub-account creation (Agency Pro) | Email and SMS automation; Unlimited contacts and profiles; Sending from a Tier 1 ESP; Proactive deliverability monitoring |
| Checked on | 2026-10-05 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
HighLevel
- 14-day free trial
- Unlimited contacts and users
- Yearly billing saves about 17%
Trade-offs
- Telecom and AI usage are billed separately
- Starter is limited to 3 sub-accounts
- Unlimited and Agency Pro are $297 and $497 a month
Sendlane
- Pay for sends, not profiles
- 24/7/365 chat support on every plan
- SMS from $0.009 per credit, carrier fees included
Trade-offs
- Entry price is $100 a month for 50,000 emails
- CPM overage is $2.00 per thousand emails
- Dedicated support services are for annual contracts only
- The page says Sendlane has been acquired by Privy