HighLevel vs Keap
Both are in Marketing automation. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- HighLevel's cheapest paid plan is $80.83/mo, against $299/mo for Keap.
| HighLevel | Keap | |
|---|---|---|
| Starting price | from $80.83/mo | from $299/mo |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($97/mo, $80.83/mo annual, $970/yr); Unlimited ($297/mo, $247.50/mo annual, $2970/yr); Agency Pro ($497/mo, $414.17/mo annual, $4970/yr) | Keap platform ($299/mo) |
| Fees | Not stated | Not stated |
| Best for | Agencies | Small business |
| Key features | Unlimited contacts and users on every plan; Sub-accounts for clients (3 on Starter, unlimited above); Rebill phone and email with no markup (Unlimited); SaaS mode and automated sub-account creation (Agency Pro) | CRM with contact management, tags and lead scoring; Landing pages and multi-page sales funnels; Forms that trigger automation; Email broadcasts, 1:1 email and newsletters |
| Checked on | 2026-10-05 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
HighLevel
- 14-day free trial
- Unlimited contacts and users
- Yearly billing saves about 17%
Trade-offs
- Telecom and AI usage are billed separately
- Starter is limited to 3 sub-accounts
- Unlimited and Agency Pro are $297 and $497 a month
Keap
- One all-inclusive price, not feature-based plans
- Strategy, data import and migration help are part of the offer
- CRM, email, text and funnels in one tool
Trade-offs
- Starts at $299 a month, billed monthly
- Implementation services are required; Keap lists separate packages for them, with costs not captured here
- Price varies with users and contacts; promotions need a conversation