gtm.help vs Surfer SEO
Both are in SEO tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- gtm.help's cheapest paid plan is $20.30/mo, against $49/mo for Surfer SEO.
- Extra costs: gtm.help Up to 10 businesses; $19 a month for each additional one; contact the team; Surfer SEO states none.
| gtm.help | Surfer SEO | |
|---|---|---|
| Starting price | from $20.30/mo | from $49/mo |
| Free plan | No | Not stated by the vendor |
| Free trial | Yes | Not stated by the vendor |
| Plans | Growth ($29/mo, $20.30/mo annual, $243.60/yr); All-in ($49/mo); Agency ($229/mo) | Discovery ($49/mo annual); AI Search Analytics ($82/mo annual); Standard ($99/mo annual); Pro ($182/mo annual); Peace of Mind ($299/mo annual); Enterprise (Custom pricing) |
| Fees and pricing notes | Per business; yearly price from the FAQ, plus tax; Per business; Up to 10 businesses; $19 a month for each additional one; contact the team | None stated |
| Best for | Agencies | Not stated |
| Key features | Reads your website and writes a ranked growth plan, with your first 30 plays unlocked on day one and up to 100 on demand; Finds buyer and partner leads on Reddit, LinkedIn, X, podcasts and newsletters, with checked work emails and a ready-to-send note; Picks one most-likely move each day and drafts it with you; Re-ranks the plan as you ship | Create or optimize content documents; 1-click content optimization; AI visibility tracking across ChatGPT, Gemini and AI Overviews; Content ideas and coverage gaps (Pro and up) |
| Checked on | 2026-10-12 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
gtm.help
- Free site scan before you pay
- One-click cancellation, with access until the paid period ends
- Each business is one workspace with team invites
Trade-offs
- The 7-day trial needs a card, and the plan starts automatically when it ends
- Priced per business, so costs add up across several businesses
- The page does not state a refund policy
Surfer SEO
- Offers a free start on every plan (terms not stated on the page)
- Content optimization built in
- Includes AI search visibility tracking
Trade-offs
- Entry plan is $49 a month billed yearly and covers 120 documents
- API access needs the $299 Peace of Mind plan
- Monthly-billing prices were not shown on the page