GrowthBook vs Webicly
Both are in A/B testing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Webicly's cheapest paid plan is $15/mo, against $40/mo for GrowthBook.
- Fees: GrowthBook Per seat per month, Custom pricing; contact sales; Webicly states none.
| GrowthBook | Webicly | |
|---|---|---|
| Starting price | Free plan · from $40/mo | Free plan · from $15/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Starter ($0); Pro ($40/mo); Enterprise () | Free ($0); Pro ($15/mo); Business ($29/mo) |
| Fees | Per seat per month; Custom pricing; contact sales | Not stated |
| Best for | Not stated | Creators, Small business |
| Key features | Unlimited experiments (A/B tests) and feature flags; Bring your own warehouse or a managed warehouse; Bayesian and frequentist statistics; AI Visual Editor and split URL tests (Pro) | Link in bio pages; AI page builder; Analytics (Pro and Business); A/B testing (Pro and Business) |
| Checked on | 2026-10-03 | 2026-09-28 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
GrowthBook
- Free plan with unlimited experiments, flags and traffic
- No credit card required to start
- Self-hosting is an option
Trade-offs
- Free is limited to 3 users and 1 project
- Pro is $40 per seat a month, so cost grows with the team
- SSO, approval workflows and uptime SLAs need Enterprise
Webicly
- Free plan with 10,000 monthly visitors
- Analytics and A/B testing come with the $15/mo Pro plan
- Lead capture forms and SEO tools are part of the core feature set
Trade-offs
- Analytics and A/B testing are not on the free plan
- The Webicly footer link stays until the $29/mo Business plan
- No annual billing option is shown