GrowthBook vs Shoplift
Both are in A/B testing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- GrowthBook's cheapest paid plan is $40/mo, against $74/mo for Shoplift.
- Fees: GrowthBook Per seat per month, Custom pricing; contact sales; Shoplift states none.
| GrowthBook | Shoplift | |
|---|---|---|
| Starting price | Free plan · from $40/mo | from $74/mo |
| Free plan | Yes | Not stated by the vendor |
| Free trial | Not stated by the vendor | Yes |
| Plans | Starter ($0); Pro ($40/mo); Enterprise () | Core ($99/mo, $74/mo annual); Advanced ($299/mo, $299/mo annual); Pro ($699/mo annual) |
| Fees | Per seat per month; Custom pricing; contact sales | Not stated |
| Best for | Not stated | Ecommerce, Agencies |
| Key features | Unlimited experiments (A/B tests) and feature flags; Bring your own warehouse or a managed warehouse; Bayesian and frequentist statistics; AI Visual Editor and split URL tests (Pro) | Shopify template and theme testing; URL split testing; Bayesian predictive analysis; Conversion tracking and device segmentation |
| Checked on | 2026-10-03 | 2026-10-05 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
GrowthBook
- Free plan with unlimited experiments, flags and traffic
- No credit card required to start
- Self-hosting is an option
Trade-offs
- Free is limited to 3 users and 1 project
- Pro is $40 per seat a month, so cost grows with the team
- SSO, approval workflows and uptime SLAs need Enterprise
Shoplift
- 14-day free trial on all plans
- Core is $74 a month billed annually
- Pro includes strategy sessions and a storefront audit
Trade-offs
- No free plan
- Pro is $699 a month and sold annually only
- Shopify stores only