Groniq UTM Builder vs Short.io
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Groniq UTM Builder | Short.io | |
|---|---|---|
| Starting price | Free plan | Free plan |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free tool ($0) | Free ($0); Hobby (Price not captured; free trial); Pro (Price not captured; free trial); Team (Price not captured; free trial); Enterprise (Price not captured; free trial) |
| Fees and pricing notes | None stated | Price not captured; free trial |
| Best for | Not stated | Not stated |
| Key features | Guided mode in three steps: destination URL, channel preset and campaign name; Advanced mode for source, medium, content, term, campaign ID and custom parameters; Bulk mode: paste from a spreadsheet or import CSV, with rows marked ready or needing attention; Check URL mode that flags missing core parameters and duplicate keys | Custom branded domains (5 on Free up to unlimited); Branded links total: 1,000 on Free, unlimited on Pro and up; Link automation; Tracked clicks (50,000 a month on Free) |
| Checked on | 2026-10-12 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Groniq UTM Builder
- Free, per the page title
- Campaigns and history stay in your browser
- Keeps existing query parameters and warns before overwriting UTM values
Trade-offs
- Saved campaigns are stored locally, with no cross-device sync or backup described
- It builds links only and does not track clicks or conversions
- The page states no bulk row limit and does not mention signup or a paid tier
Short.io
- Free plan with 5 custom domains and 50,000 tracked clicks a month
- Free trial on every paid plan
- AI usage included on every plan
Trade-offs
- Free has 1 user, 1,000 branded links and 10 MB of storage
- Password protection and link cloaking need Pro
- SSO and a dedicated IP need Enterprise