Google Analytics 4 vs Pirsch
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Google Analytics 4 has a free plan; Pirsch does not.
- Fees: Google Analytics 4 states none; Pirsch At 10,000 monthly page views; rises with page views, Custom quote.
| Google Analytics 4 | Pirsch | |
|---|---|---|
| Starting price | Free plan | from $6/mo |
| Free plan | Yes | No |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0) | Standard ($6/mo); Plus ($12/mo); Enterprise () |
| Fees | Not stated | At 10,000 monthly page views; rises with page views; Custom quote |
| Best for | Not stated | Not stated |
| Key features | Cross-device and cross-platform customer journey analysis; Marketing ROI insights; Google Analytics for web and apps | Events and conversion goals; Session analysis; Built-in URL shortener; RESTful API and SDKs |
| Checked on | 2026-10-02 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Google Analytics 4
- Free of charge, according to Google
- Widely used and well integrated with other Google marketing tools
Trade-offs
- The overview page does not list plan limits or paid tiers
- Requires cookies or consent handling in many regions
Pirsch
- 30-day free trial with no credit card
- Unlimited members and unlimited data retention
- Unlimited websites on Plus
Trade-offs
- Price rises with monthly page views; $6 and $12 are for 10,000
- Standard is limited to 50 websites
- Funnels, A/B testing and teams need Plus