Ghost vs MailPoet
Both are in Newsletter platforms. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- MailPoet's cheapest paid plan is $8/mo, against $15/mo for Ghost.
- Fees: Ghost Custom pricing; MailPoet For 500 subscribers; you manage your own email sending, For 500 subscribers, For 500 subscribers per site.
| Ghost | MailPoet | |
|---|---|---|
| Starting price | from $15/mo | Free plan · from $8/mo |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($15/mo annual); Publisher ($29/mo annual); Business ($199/mo annual); Custom () | Starter ($0); Creator ($8/mo); Business ($10/mo); Agency ($30/mo) |
| Fees | Custom pricing | For 500 subscribers; you manage your own email sending; For 500 subscribers; For 500 subscribers per site |
| Best for | Creators | Not stated |
| Key features | Your own website and email newsletter; Free custom domain; Unlimited email sends and managed deliverability; Paid subscriptions, tips and premium tiers (Publisher and up) | Newsletters sent from your WordPress dashboard; Subscription forms; Email and ecommerce marketing for WooCommerce; Basic marketing automation (Starter), targeted automation (Business) |
| Checked on | 2026-10-02 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Ghost
- No payment fees from Ghost on paid subscriptions
- Unlimited email sends on every plan
- Website and newsletter in one product
- Cancel or change plan at any time
Trade-offs
- Starter has no paid subscriptions
- Prices are for 1,000 members; Business covers 10,000
- Starter allows only 1 staff user
MailPoet
- Free Starter plan for up to 500 subscribers
- Works inside WordPress and WooCommerce
- Yearly billing saves up to 15%
Trade-offs
- Starter is limited to 5,000 emails a month and shows MailPoet branding
- Segmentation and targeted automation need Business
- Priced by subscriber count, so cost rises with the list