Ghost vs Kit
Both are in Newsletter platforms. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Ghost's cheapest paid plan is $15/mo, against $33/mo for Kit.
- Fees: Ghost Custom pricing; Kit states none.
| Ghost | Kit | |
|---|---|---|
| Starting price | from $15/mo | Free plan · from $33/mo |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Yes |
| Plans | Starter ($15/mo annual); Publisher ($29/mo annual); Business ($199/mo annual); Custom () | Free ($0); Creator ($33/mo annual, $390/yr); Pro ($66/mo annual, $790/yr) |
| Fees | Custom pricing | Not stated |
| Best for | Not stated | Not stated |
| Key features | Your own website and email newsletter; Free custom domain; Unlimited email sends and managed deliverability; Paid subscriptions, tips and premium tiers (Publisher and up) | Unlimited landing pages, forms and email broadcasts; Audience tagging and segmentation; Sell digital products and subscriptions; Visual automations and email sequences (Creator and up) |
| Checked on | 2026-10-02 | 2026-10-02 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Ghost
- No payment fees from Ghost on paid subscriptions
- Unlimited email sends on every plan
- Website and newsletter in one product
- Cancel or change plan at any time
Trade-offs
- Starter has no paid subscriptions
- Prices are for 1,000 members; Business covers 10,000
- Starter allows only 1 staff user
Kit
- Free for up to 10,000 subscribers
- 14-day free trial with no card
- Free migrations
- Unlimited users on Pro
Trade-offs
- Visual automations need Creator ($33 a month billed yearly)
- Prices are for 1,000 subscribers and rise with list size
- Kit branding stays until Creator