GemPages vs Unbounce
Both are in Landing page builders. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Unbounce's cheapest paid plan is $22/mo, against $29/mo for GemPages.
| GemPages | Unbounce | |
|---|---|---|
| Starting price | Free plan · from $29/mo | from $22/mo |
| Free plan | Yes | Not stated by the vendor |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Build ($29/mo); Optimize ($59/mo); Enterprise ($199/mo) | Starter ($29/mo, $22/mo annual); Build ($99/mo, $74/mo annual); Experiment ($149/mo, $112/mo annual); Optimize ($249/mo, $187/mo annual) |
| Fees | Not stated | Not stated |
| Best for | Not stated | Not stated |
| Key features | Drag-and-drop page builder with responsive design; Unlimited publish slots and all page types (Build and up); 400+ prebuilt CRO sections; Version history and protected versions | Landing page builder with drag and drop; Lead gen forms; Unlimited A/B testing (Experiment and up); AI copywriting (Build and up) |
| Checked on | 2026-10-04 | 2026-09-30 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
GemPages
- Free plan with 1 published page
- Built for Shopify stores, used by 10,000+ stores on Build
- Priority live chat support on Optimize
Trade-offs
- Free is limited to 1 published page and limited post-purchase upsell volume
- Unlimited post-purchase upsell volume needs Optimize at $59
- Enterprise is $199 a month
Unbounce
- 14-day free trial, no credit card needed
- Unlimited A/B testing from the Experiment plan
- Unlimited landing pages from the Build plan
Trade-offs
- No A/B testing below Experiment ($112/mo billed annually)
- Visitor limits rise by plan, starting very low on Starter
- The Starter plan allows only 5 landing pages