Funnel vs SegMetrics
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- SegMetrics's cheapest paid plan is $57/mo, against $300/mo for Funnel.
- Fees: Funnel Starts from, billed annually, Custom; talk to sales; SegMetrics Book a demo.
| Funnel | SegMetrics | |
|---|---|---|
| Starting price | from $300/mo | from $57/mo |
| Free plan | No | Not stated by the vendor |
| Free trial | Not stated by the vendor | Yes |
| Plans | Starter ($300/mo annual); Business ($600/mo annual); Enterprise () | Launch ($57/mo); Grow ($197/mo); Scale ($397/mo); Enterprise () |
| Fees | Starts from, billed annually; Custom; talk to sales | Book a demo |
| Best for | Not stated | Agencies |
| Key features | Data Hub with 117 to 600+ connectors and 13 to 47 destinations; Dashboards and reporting; Funnel AI and an MCP for Claude and ChatGPT; Semantics, context and data storage | Full funnel analytics: attribution, engagement and lifetime value; 100+ integrations; Unlimited users; Customer journey tracking and advanced segmentation (Grow and up) |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Funnel
- Starts from $300 a month billed annually
- Unlimited users and workspaces on Business
- A plan for brands and one for agencies
Trade-offs
- Billed annually
- Funnel Measure is available on Business and Enterprise as an add-on
- Business starts from $600 a month and Enterprise is custom
SegMetrics
- 14-day free trial on every plan
- Unlimited users on every plan
- Annual billing gives 2 months free
- Starts at $57 a month
Trade-offs
- Priced by active contacts, so cost rises with your list
- Customer journey tracking and the ad conversion feeder start at Grow ($197)
- Server-side tracking and APIs need Scale ($397)