Funnel vs Northbeam
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Funnel's cheapest paid plan is $300/mo, against $3500/mo for Northbeam.
- Fees: Funnel Starts from, billed annually, Custom; talk to sales; Northbeam Custom; contact for a quote, $1,500 (period not stated on the page); contact for a quote, Per month; contact for a quote.
| Funnel | Northbeam | |
|---|---|---|
| Starting price | from $300/mo | from $3500/mo |
| Free plan | No | No |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Starter ($300/mo annual); Business ($600/mo annual); Enterprise () | Growth (); Starter (); Professional ($3500/mo) |
| Fees | Starts from, billed annually; Custom; talk to sales | Custom; contact for a quote; $1,500 (period not stated on the page); contact for a quote; Per month; contact for a quote |
| Best for | Not stated | Ecommerce |
| Key features | Data Hub with 117 to 600+ connectors and 13 to 47 destinations; Dashboards and reporting; Funnel AI and an MCP for Claude and ChatGPT; Semantics, context and data storage | First-party multi-touch attribution across ad channels; Customizable omnichannel dashboards; Northbeam Apex custom attribution; View-through conversion attribution (C+DV) |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Funnel
- Starts from $300 a month billed annually
- Unlimited users and workspaces on Business
- A plan for brands and one for agencies
Trade-offs
- Billed annually
- Funnel Measure is available on Business and Enterprise as an add-on
- Business starts from $600 a month and Enterprise is custom
Northbeam
- Independent, first-party attribution across all ad channels
- Ad credits from partner ad platforms are listed on each plan
- Integration with any ecommerce platform on Professional
Trade-offs
- Pricing is a quote based on your annual marketing spend
- Professional is $3,500 a month
- Incrementality is an optional extra