Funnel vs Matomo
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Matomo's cheapest paid plan is $26/mo, against $300/mo for Funnel.
- Fees: Funnel Starts from, billed annually, Custom; talk to sales; Matomo Custom pricing.
| Funnel | Matomo | |
|---|---|---|
| Starting price | from $300/mo | from $26/mo |
| Free plan | No | Not stated by the vendor |
| Free trial | Not stated by the vendor | Yes |
| Plans | Starter ($300/mo annual); Business ($600/mo annual); Enterprise () | Cloud Business ($26/mo); Cloud Enterprise () |
| Fees | Starts from, billed annually; Custom; talk to sales | Custom pricing |
| Best for | Not stated | Not stated |
| Key features | Data Hub with 117 to 600+ connectors and 13 to 47 destinations; Dashboards and reporting; Funnel AI and an MCP for Claude and ChatGPT; Semantics, context and data storage | Google Analytics data importer; GDPR Manager; API access; Funnels and users flow |
| Checked on | 2026-10-03 | 2026-10-02 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Funnel
- Starts from $300 a month billed annually
- Unlimited users and workspaces on Business
- A plan for brands and one for agencies
Trade-offs
- Billed annually
- Funnel Measure is available on Business and Enterprise as an add-on
- Business starts from $600 a month and Enterprise is custom
Matomo
- Free trial with no credit card
- Cloud includes hosting, updates and backups
- Report data retention is forever
- Get 2 months free with annual billing
Trade-offs
- Cloud price rises with monthly hits
- Extra hits cost $2.60 per 5,000
- On-Premise pricing was not shown in the page text