Funnel vs HockeyStack
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Funnel Starts from, billed annually, Custom; talk to sales; HockeyStack Book a demo for pricing.
| Funnel | HockeyStack | |
|---|---|---|
| Starting price | from $300/mo | Not verified yet |
| Free plan | No | Not stated by the vendor |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Starter ($300/mo annual); Business ($600/mo annual); Enterprise () | Custom () |
| Fees | Starts from, billed annually; Custom; talk to sales | Book a demo for pricing |
| Best for | Not stated | Not stated |
| Key features | Data Hub with 117 to 600+ connectors and 13 to 47 destinations; Dashboards and reporting; Funnel AI and an MCP for Claude and ChatGPT; Semantics, context and data storage | Marketing, sales and revenue insights in one platform; Real-time ROI tracking and performance reporting; Integrations with GTM tools and CRM; Marketing intelligence and account intelligence |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Funnel
- Starts from $300 a month billed annually
- Unlimited users and workspaces on Business
- A plan for brands and one for agencies
Trade-offs
- Billed annually
- Funnel Measure is available on Business and Enterprise as an add-on
- Business starts from $600 a month and Enterprise is custom
HockeyStack
- Hands-on support from a success team on every plan
- Built for go-to-market teams tying touchpoints to pipeline and revenue
- Custom setups for complex data environments
Trade-offs
- No prices are published; pricing is by demo
- Aimed at B2B go-to-market teams rather than small sites
- No free plan or trial is listed