Fullstory vs Zipy
Both are in Heatmaps and recording. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Fullstory | Zipy | |
|---|---|---|
| Starting price | Free plan | Free plan · from $25/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | FullstoryFree ($0); Business (Quote only; no public price); Advanced (Quote only; no public price); Enterprise (Quote only; no public price) | Free ($0); Growth ($30/mo, $25/mo annual) |
| Fees and pricing notes | None stated | None stated |
| Best for | Not stated | Not stated |
| Key features | Session replay of what people click, scroll and type; Click and scroll heatmaps (an add-on on some plans); Product analytics, funnels and journeys; Mobile analytics for apps | Session replay with console and network logs; Error and API performance monitoring; Heatmaps (Growth and up); Mobile replays |
| Checked on | 2026-10-10 | 2026-10-04 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Fullstory
- Permanent free plan with 30,000 sessions a month and 12 months of data
- Free plan allows up to 10 users
- Covers web and mobile in one product
Trade-offs
- Paid plans are quote-only, with no public prices
- Heatmaps, session replay on some tiers, mobile and several other features are paid add-ons
- No free trial of paid plans is stated
Zipy
- Free plan with 1,000 sessions a month
- Growth covers 7.5k to 500k sessions a month
- Replay and error tracking in the same tool
Trade-offs
- Free data retention is only 15 days
- Heatmaps are on Growth, not Free
- Built more for developers than for marketers