Frase vs Prefer
Both are in SEO tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Prefer's cheapest paid plan is $21/mo, against $39/mo for Frase.
- Fees: Frase states none; Prefer Custom pricing.
| Frase | Prefer | |
|---|---|---|
| Starting price | from $39/mo | from $21/mo |
| Free plan | No | Not stated by the vendor |
| Free trial | Yes | Yes |
| Plans | Starter ($49/mo, $39/mo annual); Professional ($129/mo, $103/mo annual); Scale ($299/mo, $239/mo annual) | Starter ($24/mo, $21/mo annual); Growth ($129/mo, $112.25/mo annual); Scale ($399/mo, $347/mo annual); Enterprise () |
| Fees | Not stated | Custom pricing |
| Best for | Not stated | Small business, Agencies |
| Key features | Articles and audit pages each month by plan; SEO and GEO scores; AI Visibility on ChatGPT and Google AI (Perplexity on Professional); Content Guard watches pages for Google decay | Track prompts across 5 AI engines (ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity); AI visibility scoring and ranking; Competitor share of voice analysis; Citation tracking and source insights |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Frase
- Free 7-day trial with no credit card
- Yearly billing saves 20%
- Plans for solos, in-house teams and agencies
Trade-offs
- Starter covers 1 seat, 1 site and 10 articles a month
- Professional extra seats are $29 a month
- Month-to-month pricing is higher: $49, $129 and $299
Prefer
- 7-day free trial on every paid plan, no card required
- All 5 AI engines on every plan; plans differ only by volume
- Includes drafted articles (15 a month on Starter)
- Annual billing saves up to 13%
Trade-offs
- No free plan
- Starter has 30 tracked prompts, 3 competitors and 1 seat, with email support only
- The prioritized action engine starts at Growth ($129 a month)