Framer vs Instapage
Both are in Landing page builders. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Framer's cheapest paid plan is $10/mo, against $79/mo for Instapage.
- Fees: Framer Billed yearly; additional editors $20 a month, Custom pricing; request a trial; Instapage Custom pricing.
| Framer | Instapage | |
|---|---|---|
| Starting price | Free plan · from $10/mo | from $79/mo |
| Free plan | Yes | Not stated by the vendor |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Basic ($10/mo annual); Pro ($30/mo annual); Enterprise () | Create ($79/mo); Optimize ($159/mo); Convert () |
| Fees | Billed yearly; additional editors $20 a month; Custom pricing; request a trial | Custom pricing |
| Best for | Not stated | Not stated |
| Key features | Visual page design and hosting; CMS collections and items; AI credits for building pages; Custom domain (paid plans) | Landing page and website builder; 200+ templates; Forms and popups; Real-time collaboration |
| Checked on | 2026-10-03 | 2026-09-30 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Framer
- Free plan with a Framer domain
- Free custom domain included on yearly billing
- Viewers are free; additional editors are $20 a month
Trade-offs
- The free plan has 1 GB of bandwidth and no custom domain
- Basic is limited to 30 pages and 2 CMS collections
- A/B testing is a paid add-on on Pro
- Pricing shown is for yearly billing
Instapage
- Unlimited pages and conversions on every plan
- 14-day free trial of Create and Optimize
- 120+ integrations
Trade-offs
- A credit card is needed to start the trial
- Starts at $79/mo, above most builders
- Heatmaps and personalization need the custom-priced Convert plan