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FirstPromoter vs ReferralCandy

Both are in Affiliate marketing. Here is how their plans, prices and features compare, taken from each vendor's own site.

The main differences

  • ReferralCandy's cheapest paid plan is $9/mo, against $40.83/mo for FirstPromoter.
  • Fees: FirstPromoter states none; ReferralCandy 10.5% success fee, 3.5% success fee, 1.5% success fee, 0.25% success fee.
 FirstPromoterReferralCandy
Starting pricefrom $40.83/mofrom $9/mo
Free planNoNot stated by the vendor
Free trialYesYes
PlansStarter ($49/mo, $40.83/mo annual, $490/yr); Business ($99/mo, $82.50/mo annual, $990/yr); Enterprise ($149/mo, $124.17/mo annual, $1490/yr)Basic ($9/mo); Grow ($79/mo); Scale ($249/mo); Enterprise ($799/mo)
FeesNot stated10.5% success fee; 3.5% success fee; 1.5% success fee; 0.25% success fee
Best forNot statedEcommerce
Key featuresReferral link tracking on your own domain; Coupon code and direct URL tracking; Recurring and lifetime commissions; Multi-tier commissions across up to 3 levelsUnlimited campaigns; Custom coupon codes; Payouts in cash or store credit; Integrations including Klaviyo and Tremendous
Checked on2026-10-032026-10-04

Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.

FirstPromoter

  • 14-day free trial, no credit card required
  • Every plan includes the same core tracking and commission features
  • Cookie life up to 9,999 days with first-click or last-click attribution

Trade-offs

  • Starter is capped at $5,000 a month in affiliate revenue and 1,000 affiliates
  • Starter allows 3 campaigns and no multi-site workspaces
  • Promoter-only non-monetary rewards are Enterprise only

Visit FirstPromoterFull listing

ReferralCandy

  • 7-day free trial on every plan
  • Success fee falls from 10.5% to 0.25% as the plan rises
  • Every plan has the same features

Trade-offs

  • A success fee applies on top of the monthly fee
  • Additional stores cost $20 a month
  • Non-Tremendous payout providers charge pass-through fees

Visit ReferralCandyFull listing