Felt & Wood vs Surfer SEO
Both are in SEO tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Felt & Wood | Surfer SEO | |
|---|---|---|
| Starting price | Free plan | from $49/mo |
| Free plan | Yes | Not stated by the vendor |
| Free trial | No | Not stated by the vendor |
| Plans | Workshop access ($0) | Discovery ($49/mo annual); AI Search Analytics ($82/mo annual); Standard ($99/mo annual); Pro ($182/mo annual); Peace of Mind ($299/mo annual); Enterprise (Custom pricing) |
| Fees and pricing notes | Free during validation; no paid plan yet | None stated |
| Best for | Ecommerce | Not stated |
| Key features | Checks an Etsy title, all 13 tags and the description against published guidance; Readiness score out of 100 with rule-based notes; Copy suggestions and text export; Draft text is processed in your browser, with no login | Create or optimize content documents; 1-click content optimization; AI visibility tracking across ChatGPT, Gemini and AI Overviews; Content ideas and coverage gaps (Pro and up) |
| Checked on | 2026-10-12 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Felt & Wood
- Free with no account or card
- Does not invent search volume or competitor sales figures
- Draft text stays in your browser, per the site
Trade-offs
- The free price is for the validation period, and a paid plan may be tested later
- The score measures listing readiness, not Etsy ranking
- Does not connect to your Etsy shop, so you paste each listing in by hand
Surfer SEO
- Offers a free start on every plan (terms not stated on the page)
- Content optimization built in
- Includes AI search visibility tracking
Trade-offs
- Entry plan is $49 a month billed yearly and covers 120 documents
- API access needs the $299 Peace of Mind plan
- Monthly-billing prices were not shown on the page