Felt & Wood vs SE Ranking
Both are in SEO tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- SE Ranking offers a free trial; Felt & Wood does not say it does.
| Felt & Wood | SE Ranking | |
|---|---|---|
| Starting price | Free plan | from $103.20/mo |
| Free plan | Yes | Not stated by the vendor |
| Free trial | No | Yes |
| Plans | Workshop access ($0) | Core ($129/mo, $103.20/mo annual); Growth ($279/mo, $223.20/mo annual); Enterprise (Custom limits and pricing) |
| Fees and pricing notes | Free during validation; no paid plan yet | None stated |
| Best for | Ecommerce | Agencies |
| Key features | Checks an Etsy title, all 13 tags and the description against published guidance; Readiness score out of 100 with rule-based notes; Copy suggestions and text export; Draft text is processed in your browser, with no login | Rank tracking across major search engines; Keyword, competitor and backlink research; Website and on-page audit; AI prompt tracking and AI search research |
| Checked on | 2026-10-12 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Felt & Wood
- Free with no account or card
- Does not invent search volume or competitor sales figures
- Draft text stays in your browser, per the site
Trade-offs
- The free price is for the validation period, and a paid plan may be tested later
- The score measures listing readiness, not Etsy ranking
- Does not connect to your Etsy shop, so you paste each listing in by hand
SE Ranking
- 14-day free trial with no card
- Yearly billing saves 20%
- API credits and MCP access included from Core
- Free migration with an annual subscription
Trade-offs
- Core starts at $103.20 a month billed yearly ($129 monthly)
- AI Search, the API and the Agency Pack are paid add-ons
- Core includes only 1 manager seat