Felt & Wood vs Frase
Both are in SEO tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Felt & Wood has a free plan; Frase does not.
- Frase offers a free trial; Felt & Wood does not say it does.
| Felt & Wood | Frase | |
|---|---|---|
| Starting price | Free plan | from $39/mo |
| Free plan | Yes | No |
| Free trial | No | Yes |
| Plans | Workshop access ($0) | Starter ($49/mo, $39/mo annual); Professional ($129/mo, $103/mo annual); Scale ($299/mo, $239/mo annual) |
| Fees and pricing notes | Free during validation; no paid plan yet | None stated |
| Best for | Ecommerce | Not stated |
| Key features | Checks an Etsy title, all 13 tags and the description against published guidance; Readiness score out of 100 with rule-based notes; Copy suggestions and text export; Draft text is processed in your browser, with no login | Articles and audit pages each month by plan; SEO and GEO scores; AI Visibility on ChatGPT and Google AI (Perplexity on Professional); Content Guard watches pages for Google decay |
| Checked on | 2026-10-12 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Felt & Wood
- Free with no account or card
- Does not invent search volume or competitor sales figures
- Draft text stays in your browser, per the site
Trade-offs
- The free price is for the validation period, and a paid plan may be tested later
- The score measures listing readiness, not Etsy ranking
- Does not connect to your Etsy shop, so you paste each listing in by hand
Frase
- Free 7-day trial with no credit card
- Yearly billing saves 20%
- Plans for solos, in-house teams and agencies
Trade-offs
- Starter covers 1 seat, 1 site and 10 articles a month
- Professional extra seats are $29 a month
- Month-to-month pricing is higher: $49, $129 and $299