Fathom Analytics vs Matomo
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fathom Analytics's cheapest paid plan is $15/mo, against $26/mo for Matomo.
- Fees: Fathom Analytics states none; Matomo Custom pricing.
| Fathom Analytics | Matomo | |
|---|---|---|
| Starting price | from $15/mo | from $26/mo |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Yes | Yes |
| Plans | Up to 100,000 pageviews ($15/mo); Up to 200,000 pageviews ($25/mo); Up to 500,000 pageviews ($45/mo) | Cloud Business ($26/mo); Cloud Enterprise () |
| Fees | Not stated | Custom pricing |
| Best for | Not stated | Not stated |
| Key features | 50 sites included on every plan; No cookie banners required; Event and revenue tracking; UTM campaign tracking | Google Analytics data importer; GDPR Manager; API access; Funnels and users flow |
| Checked on | 2026-10-02 | 2026-10-02 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Fathom Analytics
- Every plan includes the same features
- 50 sites included
- Yearly billing gives 2 months free
- Email support from real people
Trade-offs
- 7-day trial needs a credit card
- No free plan
- Extra sites cost $10 a month per pack of 50
Matomo
- Free trial with no credit card
- Cloud includes hosting, updates and backups
- Report data retention is forever
- Get 2 months free with annual billing
Trade-offs
- Cloud price rises with monthly hits
- Extra hits cost $2.60 per 5,000
- On-Premise pricing was not shown in the page text