Fathom Analytics vs Funnel
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fathom Analytics's cheapest paid plan is $15/mo, against $300/mo for Funnel.
- Fees: Fathom Analytics states none; Funnel Starts from, billed annually, Custom; talk to sales.
| Fathom Analytics | Funnel | |
|---|---|---|
| Starting price | from $15/mo | from $300/mo |
| Free plan | Not stated by the vendor | No |
| Free trial | Yes | Not stated by the vendor |
| Plans | Up to 100,000 pageviews ($15/mo); Up to 200,000 pageviews ($25/mo); Up to 500,000 pageviews ($45/mo) | Starter ($300/mo annual); Business ($600/mo annual); Enterprise () |
| Fees | Not stated | Starts from, billed annually; Custom; talk to sales |
| Best for | Not stated | Not stated |
| Key features | 50 sites included on every plan; No cookie banners required; Event and revenue tracking; UTM campaign tracking | Data Hub with 117 to 600+ connectors and 13 to 47 destinations; Dashboards and reporting; Funnel AI and an MCP for Claude and ChatGPT; Semantics, context and data storage |
| Checked on | 2026-10-02 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Fathom Analytics
- Every plan includes the same features
- 50 sites included
- Yearly billing gives 2 months free
- Email support from real people
Trade-offs
- 7-day trial needs a credit card
- No free plan
- Extra sites cost $10 a month per pack of 50
Funnel
- Starts from $300 a month billed annually
- Unlimited users and workspaces on Business
- A plan for brands and one for agencies
Trade-offs
- Billed annually
- Funnel Measure is available on Business and Enterprise as an add-on
- Business starts from $600 a month and Enterprise is custom