EZ Texting vs Heymarket
Both are in SMS marketing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: EZ Texting Starting at $3,000 a month; talk to sales; Heymarket Per user per month, billed annually; 2-user minimum, Custom pricing; chat with sales.
| EZ Texting | Heymarket | |
|---|---|---|
| Starting price | from $20/mo | from $20/mo |
| Free plan | No | No |
| Free trial | Yes | Not stated by the vendor |
| Plans | Launch ($20/mo annual); Boost ($60/mo annual); Scale ($100/mo annual); Enterprise () | Standard ($20/mo annual); Plus ($41/mo annual); Pro ($62/mo annual); Enterprise () |
| Fees | Starting at $3,000 a month; talk to sales | Per user per month, billed annually; 2-user minimum; Custom pricing; chat with sales |
| Best for | Not stated | Not stated |
| Key features | Mass texting and conversational texting; Text automations and workflows; AI Compose and AI Reply; Keywords, QR codes, signup forms and click-to-text buttons | Two-way messaging and shared inbox; Conversation management and unlimited contacts; Templates and tags; Lists, campaigns and automations (Plus) |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
EZ Texting
- Unlimited contacts, keywords and signup forms on every plan
- Start free offered on the page
- Every plan includes the same core features
Trade-offs
- The prices shown are billed annually; monthly plan prices were not captured
- Launch is subject to a telecom fee, which Boost and Scale waive
- Overage credits cost 3 to 4 cents each
- Enterprise starts at $3,000 a month
Heymarket
- Annual billing saves up to 18%
- Unlimited contacts on every plan
- Free demo
Trade-offs
- Minimum 2 users
- Messaging is billed on top at $0.03 per credit
- Salesforce integration is a $7.50 per user a month add-on