EmailOctopus vs MailPoet
Both are in Newsletter platforms. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- MailPoet's cheapest paid plan is $8/mo, against $9/mo for EmailOctopus.
- Fees: EmailOctopus Billed yearly; price rises with subscribers; MailPoet For 500 subscribers; you manage your own email sending, For 500 subscribers, For 500 subscribers per site.
| EmailOctopus | MailPoet | |
|---|---|---|
| Starting price | Free plan · from $9/mo | Free plan · from $8/mo |
| Free plan | Yes | Yes |
| Free trial | No | Not stated by the vendor |
| Plans | Starter ($0); Pro ($9/mo annual) | Starter ($0); Creator ($8/mo); Business ($10/mo); Agency ($30/mo) |
| Fees | Billed yearly; price rises with subscribers | For 500 subscribers; you manage your own email sending; For 500 subscribers; For 500 subscribers per site |
| Best for | Not stated | Not stated |
| Key features | Drag-and-drop editor or your own HTML; 100+ mobile-friendly templates; Merge-tag personalisation; Automations | Newsletters sent from your WordPress dashboard; Subscription forms; Email and ecommerce marketing for WooCommerce; Basic marketing automation (Starter), targeted automation (Business) |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
EmailOctopus
- Free plan with up to 2,500 subscribers and 10,000 emails a month
- 20% lifetime nonprofit discount
- Plans upgrade automatically as your list grows
- Pro includes unlimited users, landing pages and forms
Trade-offs
- The free plan shows EmailOctopus branding and allows 1 landing page, 1 form and 1 user
- There is no free trial; the free plan is the way to try it
- Pro starts at 10,000 emails a month at the entry tier
MailPoet
- Free Starter plan for up to 500 subscribers
- Works inside WordPress and WooCommerce
- Yearly billing saves up to 15%
Trade-offs
- Starter is limited to 5,000 emails a month and shows MailPoet branding
- Segmentation and targeted automation need Business
- Priced by subscriber count, so cost rises with the list