EmailOctopus vs Mailchimp
Both are in Email marketing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- EmailOctopus's cheapest paid plan is $9/mo, against $13/mo for Mailchimp.
- Mailchimp offers a free trial; EmailOctopus does not say it does.
- Fees: EmailOctopus Billed yearly; price rises with subscribers; Mailchimp states none.
| EmailOctopus | Mailchimp | |
|---|---|---|
| Starting price | Free plan · from $9/mo | Free plan · from $13/mo |
| Free plan | Yes | Yes |
| Free trial | No | Yes |
| Plans | Starter ($0); Pro ($9/mo annual) | Free ($0); Essentials ($13/mo); Standard ($20/mo); Premium ($350/mo) |
| Fees | Billed yearly; price rises with subscribers | Not stated |
| Best for | Not stated | Small business |
| Key features | Drag-and-drop editor or your own HTML; 100+ mobile-friendly templates; Merge-tag personalisation; Automations | Email campaigns and scheduling; Popup forms; Marketing automation flows (Standard and up); Generative AI features (Standard and up) |
| Checked on | 2026-10-03 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
EmailOctopus
- Free plan with up to 2,500 subscribers and 10,000 emails a month
- 20% lifetime nonprofit discount
- Plans upgrade automatically as your list grows
- Pro includes unlimited users, landing pages and forms
Trade-offs
- The free plan shows EmailOctopus branding and allows 1 landing page, 1 form and 1 user
- There is no free trial; the free plan is the way to try it
- Pro starts at 10,000 emails a month at the entry tier
Mailchimp
- 14-day free trial of Standard
- A free plan for under 250 contacts
- 300+ integrations
- Nonprofit discount of 15%
Trade-offs
- Prices rise with contacts, and there are overage charges
- Premium starts at $350/mo
- Automation is limited to 4 steps on Essentials