EmailOctopus vs MailBluster
Both are in Email marketing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- MailBluster's cheapest paid plan is $5/mo, against $9/mo for EmailOctopus.
- MailBluster offers a free trial; EmailOctopus does not say it does.
- Fees: EmailOctopus Billed yearly; price rises with subscribers; MailBluster Plus $0.60 per 1,000 emails (your own SMTP).
| EmailOctopus | MailBluster | |
|---|---|---|
| Starting price | Free plan · from $9/mo | Free plan · from $5/mo |
| Free plan | Yes | Yes |
| Free trial | No | Yes |
| Plans | Starter ($0); Pro ($9/mo annual) | Starter ($0); Pro ($5/mo annual); Executive ($10/mo annual); Managed SMTP ($15.30/mo annual) |
| Fees | Billed yearly; price rises with subscribers | Plus $0.60 per 1,000 emails (your own SMTP) |
| Best for | Not stated | Not stated |
| Key features | Drag-and-drop editor or your own HTML; 100+ mobile-friendly templates; Merge-tag personalisation; Automations | Unlimited leads and custom fields; Automation workflows (Pro and up); Pro templates; API keys and developer API (Pro and up) |
| Checked on | 2026-10-03 | 2026-10-05 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
EmailOctopus
- Free plan with up to 2,500 subscribers and 10,000 emails a month
- 20% lifetime nonprofit discount
- Plans upgrade automatically as your list grows
- Pro includes unlimited users, landing pages and forms
Trade-offs
- The free plan shows EmailOctopus branding and allows 1 landing page, 1 form and 1 user
- There is no free trial; the free plan is the way to try it
- Pro starts at 10,000 emails a month at the entry tier
MailBluster
- Free plan with unlimited leads
- Pro is $5 a month billed yearly
- 14-day trial on Managed SMTP
Trade-offs
- Free allows only 3,000 emails in total and shows branding
- Pro and Executive need your own SMTP provider
- Sending costs $0.60 per 1,000 emails on top