EmailOctopus vs Klaviyo
Both are in Email marketing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- EmailOctopus's cheapest paid plan is $9/mo, against $20/mo for Klaviyo.
- Fees: EmailOctopus Billed yearly; price rises with subscribers; Klaviyo states none.
| EmailOctopus | Klaviyo | |
|---|---|---|
| Starting price | Free plan · from $9/mo | Free plan · from $20/mo |
| Free plan | Yes | Yes |
| Free trial | No | Not stated by the vendor |
| Plans | Starter ($0); Pro ($9/mo annual) | Free ($0); Email ($20/mo); Marketing ($90/mo) |
| Fees | Billed yearly; price rises with subscribers | Not stated |
| Best for | Not stated | Ecommerce |
| Key features | Drag-and-drop editor or your own HTML; 100+ mobile-friendly templates; Merge-tag personalisation; Automations | Email campaigns, signup forms and segmentation; 350+ integrations (Email and up); A/B testing (Email and up); Generative AI for subject lines, content, images and segments |
| Checked on | 2026-10-03 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
EmailOctopus
- Free plan with up to 2,500 subscribers and 10,000 emails a month
- 20% lifetime nonprofit discount
- Plans upgrade automatically as your list grows
- Pro includes unlimited users, landing pages and forms
Trade-offs
- The free plan shows EmailOctopus branding and allows 1 landing page, 1 form and 1 user
- There is no free trial; the free plan is the way to try it
- Pro starts at 10,000 emails a month at the entry tier
Klaviyo
- Free plan with 500 emails a month
- 350+ integrations
- A broad ecommerce toolset on the Marketing plan
Trade-offs
- Priced by active profiles, so cost rises as the list grows
- Email support on Free lasts only 60 days
- A/B testing is not on the Free plan