Dub vs UTM.io
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- UTM.io's cheapest paid plan is $19/mo, against $27/mo for Dub.
- Fees: Dub states none; UTM.io Custom pricing; contact sales.
| Dub | UTM.io | |
|---|---|---|
| Starting price | Free plan · from $27/mo | Free plan · from $19/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Plans | Free ($0); Pro ($30/mo, $27/mo annual); Business ($90/mo, $81/mo annual); Advanced ($300/mo, $270/mo annual) | Starter ($0); Plus ($19/mo); Professional ($69/mo); Business ($159/mo); Enterprise () |
| Fees | Not stated | Custom pricing; contact sales |
| Best for | Not stated | Not stated |
| Key features | Short links with analytics; Custom QR codes; UTM builder and templates; Device and geo targeting | UTM link builder and Chrome extension; UTM templates and rules; UTM.guru link shortener with click tracking; Dynamic QR codes |
| Checked on | 2026-09-30 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Dub
- Free plan includes API access and 3 custom domains
- Open source
- A 14-day trial on paid plans
- Yearly billing is 10% cheaper
Trade-offs
- The free plan allows only 25 new links a month
- A/B testing and conversion tracking start at Business ($90/mo)
- The pricing page leads with Dub Partners (affiliate management), which is a separate product
UTM.io
- Free forever plan with unlimited users and clicks
- 14-day trial of enterprise features on paid plans
- Unlimited users on every plan
Trade-offs
- The free plan allows 25 new links a month and 3 templates
- API access starts at the $69 Professional plan
- Single sign-on is a $2,000 a year add-on on Business and Enterprise
- Prices are charged per site