Dub vs Pretty Links

Both are in Link shorteners and trackers. Here is how their plans, prices and features compare, taken from each vendor's own site.

The main differences

	Dub	Pretty Links
Starting price	Free plan · from $27/mo	from $8.30/mo
Free plan	Yes	Not stated by the vendor
Free trial	Yes	Not stated by the vendor
Plans	Free ($0); Pro ($30/mo, $27/mo annual); Business ($90/mo, $81/mo annual); Advanced ($300/mo, $270/mo annual)	Beginner ($99.60/yr); Marketer ($149.60/yr); Super Affiliate ($199.60/yr)
Fees and pricing notes	None stated	Billed yearly; introductory price, regular price $249; Billed yearly; introductory price, regular price $374; Billed yearly; introductory price, regular price $499
Best for	Not stated	Creators
Key features	Short links with analytics; Custom QR codes; UTM builder and templates; Device and geo targeting	Short, branded links on your own WordPress site; Cloaked links and temporary, permanent, split-test and rotating redirects; Categories, tags and custom slugs; Click reports, and conversion reports on higher plans
Checked on	2026-09-30	2026-10-10

Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.

Trade-offs

The free plan allows only 25 new links a month
A/B testing and conversion tracking start at Business ($90/mo)
The pricing page leads with Dub Partners (affiliate management), which is a separate product

Trade-offs