Dub vs Groniq UTM Builder
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Dub | Groniq UTM Builder | |
|---|---|---|
| Starting price | Free plan · from $27/mo | Free plan |
| Free plan | Yes | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Free ($0); Pro ($30/mo, $27/mo annual); Business ($90/mo, $81/mo annual); Advanced ($300/mo, $270/mo annual) | Free tool ($0) |
| Fees and pricing notes | None stated | None stated |
| Best for | Not stated | Not stated |
| Key features | Short links with analytics; Custom QR codes; UTM builder and templates; Device and geo targeting | Guided mode in three steps: destination URL, channel preset and campaign name; Advanced mode for source, medium, content, term, campaign ID and custom parameters; Bulk mode: paste from a spreadsheet or import CSV, with rows marked ready or needing attention; Check URL mode that flags missing core parameters and duplicate keys |
| Checked on | 2026-09-30 | 2026-10-12 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Dub
- Free plan includes API access and 3 custom domains
- Open source
- A 14-day trial on paid plans
- Yearly billing is 10% cheaper
Trade-offs
- The free plan allows only 25 new links a month
- A/B testing and conversion tracking start at Business ($90/mo)
- The pricing page leads with Dub Partners (affiliate management), which is a separate product
Groniq UTM Builder
- Free, per the page title
- Campaigns and history stay in your browser
- Keeps existing query parameters and warns before overwriting UTM values
Trade-offs
- Saved campaigns are stored locally, with no cross-device sync or backup described
- It builds links only and does not track clicks or conversions
- The page states no bulk row limit and does not mention signup or a paid tier