Drip vs Kartra
Both are in Marketing automation. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Drip's cheapest paid plan is $39/mo, against $52/mo for Kartra.
| Drip | Kartra | |
|---|---|---|
| Starting price | from $39/mo | from $52/mo |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Yes | Yes |
| Plans | Up to 2,500 people ($39/mo) | Essentials ($59/mo, $52/mo annual); Starter ($119/mo, $99/mo annual); Growth ($229/mo, $189/mo annual); Professional ($549/mo, $429/mo annual) |
| Fees | Not stated | Not stated |
| Best for | Ecommerce | Not stated |
| Key features | Unlimited email sends; Dynamic segments that follow customer behavior; Onsite campaigns; Up to 50 workflows | Drag-and-drop page builder and unlimited forms; Funnel mapper and 100 pre-built campaigns; Email and SMS (unlimited on Starter and up); Memberships, courses and video hosting |
| Checked on | 2026-10-03 | 2026-10-05 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Drip
- 14-day free trial with no card
- All features included at every list size
- Open API access and unlimited sub-accounts
- Starts at $39 a month
Trade-offs
- Priced by list size, so cost rises as the list grows
- Unlimited emails are not available during the trial
- Only email support is listed
Kartra
- 14-day free trial
- Page builder, email and courses in one tool
- Annual billing saves about 12% to 22%
Trade-offs
- No free plan
- Essentials is limited to 500 contacts and 5 pages
- Professional is $429 a month billed annually