Daniil's Marketing Toolkit vs My Ad Metrics
Both are in Marketing calculators. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Daniil's Marketing Toolkit | My Ad Metrics | |
|---|---|---|
| Starting price | Free plan | Free plan |
| Free plan | Yes | Yes |
| Free trial | No | Not stated by the vendor |
| Plans | Free tools ($0) | Free ($0) |
| Fees and pricing notes | None stated | None stated |
| Best for | Not stated | Not stated |
| Key features | Calculators for CPA, CPL, ROAS, break-even ROAS, LTV/CAC and unit economics; Marketing budget planner from a lead goal and target CPL; UTM link builder that builds, audits and batch-tags links, with Google Ads and Meta Ads presets; Google Ads character limit and image size checkers | 59 free calculators; Paid media metrics: CPC, CPM, CTR; Acquisition economics: ROAS, ROI, MER, CAC, CPA, CPL, LTV:CAC, payback period, target CPA and ROAS; Conversion and revenue: conversion rate, AOV, revenue, profit |
| Checked on | 2026-10-12 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Daniil's Marketing Toolkit
- Free with no registration
- Calculators use editable presets, not claimed market averages
- A large set of tools in one place
Trade-offs
- AI responses share a usage limit that the page does not give numbers for
- A personal toolkit, not a platform: no accounts, saved projects or integrations are described
- AI outputs are drafts that need review
My Ad Metrics
- The largest calculator library in this category, at 59 free calculators
- Each calculator explains its formula in plain English
- Covers SaaS metrics such as MRR, ARR and churn as well as ad metrics
Trade-offs
- The page does not mention accounts, saved results or exports