Daniil's Marketing Toolkit vs MarketingUpgrade Calculators
Both are in Marketing calculators. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Daniil's Marketing Toolkit | MarketingUpgrade Calculators | |
|---|---|---|
| Starting price | Free plan | Free plan |
| Free plan | Yes | Yes |
| Free trial | No | Not stated by the vendor |
| Plans | Free tools ($0) | Free tools ($0) |
| Fees and pricing notes | None stated | None stated |
| Best for | Not stated | Not stated |
| Key features | Calculators for CPA, CPL, ROAS, break-even ROAS, LTV/CAC and unit economics; Marketing budget planner from a lead goal and target CPL; UTM link builder that builds, audits and batch-tags links, with Google Ads and Meta Ads presets; Google Ads character limit and image size checkers | 16 free calculators with no signup; Paid media metrics: CPC, CPM, CPA, CTR and conversion rate; Email marketing ROI calculator; Contribution margin and break-even volume |
| Checked on | 2026-10-12 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Daniil's Marketing Toolkit
- Free with no registration
- Calculators use editable presets, not claimed market averages
- A large set of tools in one place
Trade-offs
- AI responses share a usage limit that the page does not give numbers for
- A personal toolkit, not a platform: no accounts, saved projects or integrations are described
- AI outputs are drafts that need review
MarketingUpgrade Calculators
- Free with no signup and nothing gated
- Instant results
- Covers both ad metrics and ecommerce unit economics
Trade-offs
- Sixteen tools, fewer than the largest hubs
- No saved results or accounts listed
- Some tool descriptions on the page appear duplicated