Daniil's Marketing Toolkit vs linkutm
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Daniil's Marketing Toolkit | linkutm | |
|---|---|---|
| Starting price | Free plan | Free plan · from $7/mo |
| Free plan | Yes | Yes |
| Free trial | No | Not stated by the vendor |
| Plans | Free tools ($0) | Free ($0); Personal ($9/mo, $7/mo annual, $84/yr); Growth ($29/mo, $23/mo annual, $276/yr); Agency ($79/mo, $63/mo annual, $756/yr); Enterprise (Custom pricing; contact sales) |
| Fees and pricing notes | None stated | None stated |
| Best for | Not stated | Creators, Agencies |
| Key features | Calculators for CPA, CPL, ROAS, break-even ROAS, LTV/CAC and unit economics; Marketing budget planner from a lead goal and target CPL; UTM link builder that builds, audits and batch-tags links, with Google Ads and Meta Ads presets; Google Ads character limit and image size checkers | UTM builder and Chrome extension; UTM rules and custom UTM parameters; Short links with custom domains; QR codes |
| Checked on | 2026-10-12 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Daniil's Marketing Toolkit
- Free with no registration
- Calculators use editable presets, not claimed market averages
- A large set of tools in one place
Trade-offs
- AI responses share a usage limit that the page does not give numbers for
- A personal toolkit, not a platform: no accounts, saved projects or integrations are described
- AI outputs are drafts that need review
linkutm
- Free plan with API access
- No credit card required
- Yearly billing saves 20%
- Imports links from Bit.ly, Rebrandly and Short.io
Trade-offs
- The free plan allows 25 links a month and 1,000 clicks, with no custom domain
- Zapier integration is listed as coming soon
- Link scheduling starts at the Agency plan