Daniil's Marketing Toolkit vs Dub
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Dub offers a free trial; Daniil's Marketing Toolkit does not say it does.
| Daniil's Marketing Toolkit | Dub | |
|---|---|---|
| Starting price | Free plan | Free plan · from $27/mo |
| Free plan | Yes | Yes |
| Free trial | No | Yes |
| Plans | Free tools ($0) | Free ($0); Pro ($30/mo, $27/mo annual); Business ($90/mo, $81/mo annual); Advanced ($300/mo, $270/mo annual) |
| Fees and pricing notes | None stated | None stated |
| Best for | Not stated | Not stated |
| Key features | Calculators for CPA, CPL, ROAS, break-even ROAS, LTV/CAC and unit economics; Marketing budget planner from a lead goal and target CPL; UTM link builder that builds, audits and batch-tags links, with Google Ads and Meta Ads presets; Google Ads character limit and image size checkers | Short links with analytics; Custom QR codes; UTM builder and templates; Device and geo targeting |
| Checked on | 2026-10-12 | 2026-09-30 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Daniil's Marketing Toolkit
- Free with no registration
- Calculators use editable presets, not claimed market averages
- A large set of tools in one place
Trade-offs
- AI responses share a usage limit that the page does not give numbers for
- A personal toolkit, not a platform: no accounts, saved projects or integrations are described
- AI outputs are drafts that need review
Dub
- Free plan includes API access and 3 custom domains
- Open source
- A 14-day trial on paid plans
- Yearly billing is 10% cheaper
Trade-offs
- The free plan allows only 25 new links a month
- A/B testing and conversion tracking start at Business ($90/mo)
- The pricing page leads with Dub Partners (affiliate management), which is a separate product